We collaborated on Alexander McQueen's FW24 campaign, Seán McGirr’s debut as creative director, by constructing a series of intricately designed room sets. Inspired by the raw energy of East London, the sets were crafted to evoke a sense of timelessness and character, providing the perfect backdrop for Glen Luchford’s striking photography. These environments highlighted the campaign’s narrative, showcasing McQueen’s iconic pieces, including the ‘smashed chandelier’ dress and Hoof boots, with a focus on the renegade glamour and visceral energy synonymous with the brand.