Dior Cruise 2025 Campaign

Client: Dior
Designer: Alice Kirkpatrick
Set Construction: Andy Knight Ltd

The Andy Knight team worked on this set for Dior’s Cruise 2025 campaign, assisting designer Alice Kirkpatrick and her team with the installation and styling of the environment. Our team built the large-scale coral structures, with metal frameworks covered in tracing paper and hardened fabric petals and flowers, creating an organic, sculptural effect. Color-changing LED strip lights were integrated into the metal core, casting a soft glow through the petals to enhance the atmosphere. The rock formations were painted and textured to blend seamlessly with the set. Once installed, we collaborated with Alice’s team to refine the styling and assisted the camera crew in achieving subtle underwater effect shots, adding depth to the final visuals.

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